South Valley magazine to focus on Latino issues

VISALIA -- Raymond Macareno hopes that Latino residents in Tulare and Kings counties will keep informed on area issues the old-fashioned way: By reading Nuestro Tiempo.

Macareno -- the former executive director of the Tulare-Kings Hispanic Chamber of Commerce and current director for Proteus, Inc. in Hanford -- launched the quarterly magazine to inform readers about health, education and other issues.

The magazine, he said, has nothing to do with his recent announcement to run for the Visalia City Council.

"I know this is a much-needed publication that I'm happy to be a part of," said Macareno, 30. "I really want to see the community rise, unite and come together."

Nuestro Tiempo, which is written exclusively in English, will include Spanish text in the future, said Macareno.

The inaugural issue features KFSN Channel 30 news anchor Graciela Moreno on the cover. Inside, there are stories about Márquez Brothers International, a look at the Mexican city of Guanajuato, a profile of sculptor Richard Arenas, and, tips on preparing your child for college.

Macareno, who invested $3,500 to print 5,000 copies, handled all the writing and layout.

"I think it's only going to grow," he said. "I've had personal friends who gave me constructive criticism, and they shared it with their friends to be even more critical."

Editorial content, added Macarento, will be specific to Tulare and Kings counties, both of which have a majority Latino population.

"If Gov. Brown comes to Visalia, he will be in the magazine, but if he never does, then he won't ever be in this magazine," he said. "This is a community magazine, a community publication that will represent what has taken place in Tulare and Kings counties."

Macareno sought advice from Ruiz Foods, Inc. co-founder Fred Ruiz.

"He's the one who actually asked me to collaborate with the (Tulare-Kings) Hispanic chamber and to get them involved in the publication," said Macareno. Former Visalia Mayor Jesús Gamboa "sent me articles, and (Tulare County) Supervisor Phil Cox. I wanted it to be well-rounded as far as business and community, and elected officials."

Macareno, a 1999 graduate of Exeter High School, earned a bachelor's degree in 2004 in Business Administration from Cal Poly San Luis Obispo with a concentration on management and information.

The magazine will have no more than 30 percent advertising, he said. Macareno anticipates annual revenue to be about $60,000.

He plans to collaborate with Head Start of Kings and Tulare counties, the Tulare County Office of Education, Kaweah Delta and the Family Health Care Network.

Macareno also plans to publish financial advice from experts.

Macareno is a board member for the Kings Community Action Organization and the Latino Rotary of Tulare County.

The magazine is available at 20 stands in Tulare and Kings counties.


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