Aspiring entrepreneur Brenda Aranda of Stockton opened her cozy business selling jewelry, maxi dresses, jeans and other rocker chic fashions out of a truck this month.
She will bring her mobile boutique to a client's home for a party, or shoppers can follow her on Twitter to find out the next festival La Bella Mobile Boutique is attending.
"I had my grand opening two weekends ago," Aranda, 27, of La Bella, said. "This is a weekend job and a hobby. We will see where it carries me."
Tacos aren't the only thing sold out of trucks.
According to the American Mobile Retail Association, a growing number of vendors are finding mobile boutiques are faster and cheaper to open than traditional brick-and-mortar stores.
"We currently have 75 members in the association. There are around 300 retail trucks nationally, whereas this time a year ago year there were maybe 100. I anticipate the number of retail trucks in America to triple by the end of 2014 with at least 600 trucks if not more," Stacey Steffe, president and co-founder of the AMRA, said. "We're also seeing cities adopting laws and licenses specific to mobile retail trucks, and insurance companies striving to create the perfect policy."
Even though she is just getting started, Aranda is already thinking outside the truck.
"My goal is to see how this goes," she said. "Maybe in a year or so I can open in a permanent space."