Elvia Fernández started a small jewelry business in south Sacramento 20 years ago, but she never imagined it would become a very successful and diverse business.
In the late 80s, Fernández started Casa de Oro. She sold jewelry, but 10 years later her business evolved to meet her customers' needs.
Many customers came looking for special bracelets and gold chains for baptisms, weddings and quinceañeras. They also started asking for many other accessories pertaining to these types of celebrations.
"I took the risk and asked the suppliers for baptism accessories, such as clothing or shoes, but then as I noticed it sold very well, I added wedding and quinceañera dresses and the response was so positive," said Fernández, who is originally from Michoacán, México.
Today, Casa de Oro y Novias on Franklin Boulevard is thriving and she hopes to open another location in the near future once the nation's economic situation improves.