Panamanian composer, singer and actor Rubén Blades assures that Latino films today are profitable as long as the projects focus on the international market and not thinking that its audiences need to be Latinos living in the United States.
"Latino films are profitable, what is not profitable are Latino movies made by Latinos for Latinos and making it into a 'Latinofest,' " said Blades during a telephone interview from New York, where he lives half of the year.
In the actor's opinion, you must bet for internationally attractive issues and, for that, movies must be based in stories that are "spiritual, solid, for people to identify themselves with the argument not because it's Latino, but because it's about a human being."
"As Latinos we have to create our own arguments, but we don't have to identify ourselves like Latinos, because it's not necessary. We are Latinos simply by the way we act, what we think and feel," he said.
Blades, who placed his music and acting career on the side to become Panama's Cultural minister from 2004 to 2009, returned to the big screen in 'Safe House' -- out in DVD this week -- and 'For Greater Glory' -- out in theatres last week.