About Vida en el Valle

1626 E Street

Fresno, CA 93786

(559) 441-6111

vidaenelvalle.com

 

The Paper: Vida en el Valle is published weekly, with separate editions in five cities: Fresno, Merced, Modesto, Sacramento and Stockton.

 

Mission Statement: Vida en el Valle's main editorial objective is to provide news of importance to the Latino community of the central San Joaquín Valley.

 

We will strive to inform, educate, entertain and provide a vehicle for recognition of Latino success stories in education, politics, business, sports and entertainment.

 

We will present a fair reporting of both positive and negative aspects of life in the San Joaquín Valley.

 

We will strive to present stories that are often overlooked by mainstream media, with a Latino perspective on news. We will also promote the cultural contributions of Latinos in the Valley and elsewhere.

 

We will encourage reader reaction and response to a professionally produced newspaper and will take an active part in the community to increase name recognition and goodwill.

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El objetivo editorial primordial de Vida en el Valle es el de proveer noticias de importancia para la comunidad latina en el Valle Central de San Joaquín.

 

Haremos todo lo posible por informar, educar, entretener, y proveer un vehículo de reconocimiento para todas las historias de éxitos de latinos en educación, política, negocios, deportes y entretenimiento.

 

Presentaremos un reporte fiel de los aspectos tanto negativos como positivos de la vida en el Valle de San Joaquín.

 

Nos esforzaremos por presentar noticias, que generalmente se presentan por los otros medios de información general, con un enfoque latino en las mismas. También promoveremos las contribuciones culturales de los latinos en el Valle y en otros lugares.

 

Promoveremos la reacción y respuesta de nuestros lectores para un periódico producido profesionalmente y tomaremos parte activa en la comunidad para aumentar el reconocimiento de nuestro nombre y la buena voluntad.

 

Coverage Area: Fresno, Merced, Modesto, Sacramento and Stockton.

 

Circulation Area: Vida En El Valle is a free bilingual (Spanish/English) newspaper of 156,000 circulation serving the Latino community throughout the Central Valley of California including Fresno, Merced, Modesto, Sacramento and Stockton.

 

Founded: The Fresno Bee was first published on Oct. 17, 1922, with Carlos K. McClatchy as the editor. Carlos was the grandson of James McClatchy, a founding editor of The Sacramento Bee, and son of C.K. McClatchy, who ran The Sacramento Bee from 1923 to 1936. The Fresno Bee started as an afternoon paper and became a morning newspaper on Dec. 6, 1976.

 

Key Executives

Tom Cullinan, Publisher & President

Juan Esparza Loera, Editor

John Coakley, Senior Vice President, Sales and Strategic Marketing

Stephen Dana, Vice President, Digital and Audience Development

Mari Wylie, Vice President, Finance

Jeff Gledhill, Vice President, Operations

Mark Ochinero, Human Resources Director